Bloodhound SSC

Digital and social app for the Bloodhound SSC world land speed record project. Through constant tracking of the project's website and social media, the app provides a live 24/7 snapshot of how the global community is interacting, conversing, sharing information and forging connections. The data also creates a dynamic Bloodhound logo that changes based on each site visit and interaction, with shape, color and strength intensifying as activity increases. Visitors then have the ability to pinpoint any location the map, follow connections of interest, and learn about the schools participating in the project's science education initiatives.