Crossroads Films

Branding and corporate identity for the UK division of film production company Crossroads Films. From a core insight that agencies and partners most appreciated the personal touches delivered by the Crossroads team, the identity shifted away from company to individual personality via original typography, a quirky copy tonality and use of playful illustrations. The website was then brought into line both visually and in voice, with implementation of a custom CMS to allow a more flexible menu design, and faster throughput of film at a higher quality.