FOS Logistics

Branding and identity for international cargo airline FOS Logistics. Via involvement at the earliest stages of company planning, it became clear that FOS was designed to challenge established carriers via the most advanced customer management and support. This led to creation of the tagline "Change is in the air", which became the brand's mantra, and foundation for tonality in all channels, where customers were always challenged to expect more. In keeping with the change theme, the visual presence of the brand was taken far away from the cargo industry's reliance on bold and blocky graphics, in favor of a thin, modern identity akin to a passenger airline.

1. FOS_Logo.jpg
2. FOS_Plane.jpg