Graphisoft: By Design Digital Content Series
Conception, direction and screenwriting of By Design, a digital content series that explores how a new generation of architects are challenging norms and opening new possibilities of how architecture and design can change our world. The launch season included four feature episodes plus secondary content that further profiled each architect, and brought the audience into their studios to learn more about their unique blend of innovation and insight. The project also included conception, creative direction and copywriting of a series website, trailers, Vimeo channel, paid social content, organic social content, live stream panels and regular live events. The full series can be viewed at www.graphisoft.com/bydesign.