Creative direction and copywriting for Kyocera Solar, one of the world's largest solar panel manufacturers. From a brief to create a dynamic hub for Kyocera to better communicate with its consumer, business and dealer audiences, we created a responsive site that focuses on rich, unique content for each segment. Streamlined navigation takes each audience on a tightly defined path that moves from engagement to education, conversion and connection/lead generation. The site also offers optimized SEO, easy blog and social media publishing, savings calculator from industry leader EnergySage, and a custom dealer search facility. Branding and content are now being applied to all print and POS channels.