Mercedes-Benz

Cinema film to welcome visitors to Mercedes-Benz World at Brooklands, the largest Mercedes brand center outside of Germany. To immerse visitors in the hidden connections between Mercedes and the historic Brooklands track, "Mercedes First" takes the audience on a ride through 120 years of Mercedes-Benz innovation, and how British racing contributed to it. Pre-war is in black and white. Post-war bursts into colour. Filming also set a first: the largest single shoot of Mercedes cars in company history. 

Research for "Mercedes First" uncovered hundreds of hidden connections between Mercedes innovation and that of British motoring and racing pioneers, including those forever connected to Brooklands history. To tell this story, Mercedes commissioned a feature-length documentary titled "Full Circuit". Over 40 interviews were conducted to bring each connection to life, from the birth of the automobile to the creation of Concorde. Among those featured are Sir Stirling Moss, Sir Terence Conran, Jodie Kidd and former McLaren CEO Ron Dennis.