Racing Division

Catalog and print campaigns for Racing Division Los Angeles (RDLA), a studio that specialises in automotive branding, and the creation of genuine, historically accurate vintage racing apparel. The materials represent the first implementation of new branding developed in collaboration, which is now being taken across the firm's digital, social, event, e-commerce and trade marketing. The engagement also includes a creative partnership on the Shelby American account, which includes branded partnerships, event marketing, print/poster design, and creation of a new Shelby Foods brand — spanning concept development, branding, packaging and multichannel advertising.