State of California: "Room to Breathe" PSA

PSA campaign to announce No Burn Day alerts in the state of California, during which wood fires are not allowed due to high pollution or health risks. After creating a 2013 commercial that featured Juliette, an 11 year-old asthma patient, the concept was expanded in 2014 to include profiles of children throughout SoCal with conditions that are helped when No Burn Days are followed . Media includes television, radio, YouTube pre-roll, web films, online marketing, social media, digital billboards, print and on-air promotions during local weather segments.